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Virgin Racing
Project type
Visual Identity
Date
2015
Location
London
The new visual identity for Virgin Racing is a dynamic representation of the brand’s spirit and ambition. At its core, the VR symbol captures the speed and curves of the racetrack, embodying the precision and energy of motorsport.
The livery features a predominantly black design, accented by the iconic Virgin red, which infuses excitement and brand recognition. A striking tribal graphic adorns the nose wing and tail, not only enhancing the vehicle’s aesthetic but also symbolizing the team’s rock ‘n’ roll spirit and bold entry into the elite racing arena.
This tribal motif ingeniously forms a winning wreath symbol, reflecting the team’s ambitious drive for success and its competitive ethos. The cohesive design extends to the pit crew and driver uniforms, ensuring a unified and powerful presence across all brand materials.
By harmonizing speed, heritage, and a winning mentality, we have crafted a visual identity that resonates with fans and represents the relentless spirit of Virgin Racing.
