About me

I am an award-winning Creative Director with over 18 years of experience in brand transformation across London and the APAC region. Specializing in crafting compelling narratives and innovative designs, I excel at connecting emotionally with consumers through cohesive brand identities.

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​Since 2017, I have led a multidisciplinary team at Landor across APAC, delivering impactful brand strategies and creative across various industries.

My meticulous attention to design ensures that every detail enhances the overall brand experience.

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I have led the creative and helped transform renowned brands such as The Coco-Cola Company and Proctor and Gamble and also emerging start-ups, consistently exceeding client expectations and redefining brand presence.

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