Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
OLAY
Location
China
Date
2020-2025
Project type
Brand Transformation / Visual Expression
Transforming OLAY’s strategy and visual expression for china for over 5 years
Brand Idea –
THE PURSUIT OF FEARLESS
Strategy
- Insight
There’s no place for fear, yet fear is a part of each and every one of us…
The only way into fearless is through fear itself. That’s why we celebrate the pursuit, and not the destination Afterall, fearless is not something you are, it’s something you become. A skill that’s refined, a craft that’s mastered over time.
By empowering women in their daily pursuits, we hope to inspire the next
generation of women to find strength in their fears.
Why we exist
We make transformative skincare that empowers women in their pursuits of fearless, changing the relationship they have with fear.
The Visual Identity
We created an Iconic system using Olay’s tranformative ‘O’ that can take on multiple forms to help build brand equity and rich story telling across all branded communications.
