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Hong Kong Jockey Club Membership
Project type
Visual Identity & Brand Guideline
Date
May 2023
Location
Hong Kong
It all started in 1884, with a love and passion for horse racing, but the last 130 years has proven that
we’re so much more.
Today, we’re doubling down on the love and passion that brought us here,and reimagining the arts and
sports of horse racing for the future.
Because this isn’t just about racing - this is about passion. We believe the true spirit of horseracing
transcends beyond the limits of time and place.
Do you hear it?
A galloping sound of heart racing,
This is the sound of passion that underpins life.
When you find breakthrough in your own pursuits wherever life takes you.
When our hearts beating in unison.
Riding high together, knowing you’re a part of something bigger.
A heritage that lives, breathes and reinvents.
A sports that never stops inspiring.
For you to go all in, pay it forward, and race further than ever.
Together, we are…
Racing Heart
