Tsingtao

We developed the concept of “Hao Tsingtao” celebrating the brand embarking on a new era of Tsingtao’s 120 year anniversary.

The concept is a smart play on the brand’s origin as a Chinese beer brand, giving it a bold and daring attitude that’s refreshingly different to its global competitors.

Tsingtao is the wonderful result of unique world’s colliding – where bold Chinese craftsmanship meets refined German technology. With the most extraordinary selection of ingredients, Tsingtao has crafted a truly refreshing beer.

Unapologetically bold, Tsingtao challenges the status quo and promise to bring the world fresh, crisp and versatile experiences. ‘Hao Good Times Taste’ captures the essence of the brand’s DNA – to break traditions and evolve in order to offer consumers the best beer possible that brings people together, inviting everyone to raise a glass of Tsingtao and experience the ‘hao’ for themselves.