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Ayala Corporation
Location
Phillipines
Date
July 2025
Project Type
Corporate Identity
Creating Brighter Paths for the future
Ayala corporation came to us looking to refresh their identity ahead of turning 200 years old.
The task was to shift the perception of the current Ayala from a captital overseer and allocator to a dynamic modern builder of business.
Under the brand idea “Creating Brighter Paths” the Ayala iconic mark was brought to life in motion, 3D and sonic to demonstrate the businesses dynamic spirit to always remain active and never standing still.
The Insight - You can’t walk a path you can’t see - Inspired by Ayala’s determination and meaningful action to create better opportunities where none exist.
The brand refresh launched in August 2025.
